1. America, according to Selfridges Food Hall

    Lucky Charms, Jif peanut butter, Betty Crocker cake mix, Aunt Jemima, Shake n’ Bake, Crisco, Pop Tarts, Goober jam, microwave popcorn. These are among the products apparently most-missed by American ex-pats living in London; or at least this is what Selfridges’ “American” Food Hall selection tells us. 

    To those who aren’t familiar with Selfridges, it’s London’s rather grander department store version of Barney’s, and of its many departments, its food hall is probably the best. Food from all over the world, the best place in London to buy fresh fish for sushi, cheese, deli foods like no where else, perhaps a bit like a larger, more comprehensive version of Dean & Deluca. And they sell Lucky Charms. (Note, Lucky Charms is the only cereal on offer in this section).

    But I do wonder who had the interesting job of choosing 20 SKUs of American products to meet demand. When people leave America, are these really the 20 products they miss the most? All highly-processed, relics of a 1960s America defined - it seems - by foods most of us longed for as children. 

    There are dozens of other foods I’d love to see on these shelves, but yeah, on some infantile level, this selection of brands has homed in on our desire to buy all the stuff we probably couldn’t (read: weren’t allowed) when we actually lived in the states.

    Infantile urges for pink, sugary, artificially-flavoured food seem to have defined this particular “ethnic” food selection. But I also wonder about Selfridges’ cultural role as a permissive parent. It fits with its store-wide indulgence positioning. I can’t speak on other “ethnic” food sections, but I wonder if the selections are equally indulgent, submitting to the infantile urges of …wherever… somehow, I doubt it.  I’m probably reading too much into this, but if they’re stocking it, it’s because it sells. And knowing the buying prowess of Selfridges, they probably buy these products specifically because they’ll sell better than any thing else. hmmm…

  2. One of the differences between the US and the UK is precisely on this [US] side of the ocean we own our emotions, even the ones of which we are not especially proud.

    — Grant McCracken

  3. Roots vs. Mobility and the fight for the American Unconscious

    Could it be that Americans are a restless people, a mobile people, never satisfied with where they are as a matter of selection? The pioneers, the immigrants who peopled the continent, were the restless ones in Europe. The steady rooted ones stayed home and are still there. But every one of us, except the Negroes forced here as slaves, are descended from the restless ones, the wayward ones who were not content to stay at home. Wouldn’t it be unusual if we had not inherited this tendency? And the fact is that we have. But that’s the short view. What are roots and how long have we had them? […] Only when agriculture came into practice - and that’s not very long ago in terms of the whole history - did a place achieve meaning and value and permanence. But land is tangible, and tangibles have a way of getting into few hands. Thus it was that one man wanted ownership of land and at the same time wanted servitude because someone had to work it. Roots were in ownership of land, in tangible and immovable possessions. In this view we are a restless species with a very short history of roots, and those not widely distributed. Perhaps we have overrated roots as a psychic need. Maybe the greater the urge, the deeper and more ancient is the need, the will, to be somewhere else. 

    Please excuse the long-winded quote. It’s from John Steinbeck’s non-fiction about America, Travels With Charley, first published in 1962, and possibly one of the most eloquently articulated passages about roots and mobility in American culture - as it was at the time. 

    Mobility has been a dominant cultural paradigm in American culture for a very long time. It still dominates, to a certain extent. But the pendulum swings the other way, too. The story of mobility, movement and restlessness is instrumental in and perpetuated by some sort of existing power system. Essentially, mobility is a myth. I like myths, they’re fun to pick apart. Steinbeck’s brief but succinct evaluation of mobility and rootedness takes mobility as self-evident. “But OF COURSE we’re a mobile people! And here’s why…” The historical evidence may go a ways to explain why we’re mobile, and why the story of mobility resonates so powerfully with Americans, but why do we keep telling this story, over and over again?

    Yeah, it sells cars; and “progress,” the close sibling of “mobility,” promotes status anxiety … but let’s be more intelligent than that. 

    Americans are obsessed with mobility, but more and more, they’re (we’re) also obsessed with rootedness, origins, heritage and permanence. Genealogy and family tree services have boomed in the last couple decades. The question “Who do you think you are?” now refers to a question of the past rather than one of potential. For the Great Meritocracy that is the United States, this is quite a development. 

    The questions this change throws up are quite significant. Dominant myths usually play some sort of important role, having some purpose in our minds beyond being a nice story to tell. So, if mobility was a dominant myth, what role was it playing? What, in effect, was it covering up, or disavowal was it facilitating? And if mobility was a story that allowed us to ignore some other unconscious component of our national composition, what does a change like this imply? 

    First off, I’d argue mobility, or a lack of roots or rootedness, helps Americans unconsciously both create and control a lack of race. There are many, many races populating American soil. But many multiples does not equate a negative singular. Ask anyone what the American “race” is, and you’ll just find blank faces, or perhaps some PC regurgitated muttering about “melting pots” and “multiculturalism”. I’d argue the culturally dominant “race” in America is still caucasian. Or let’s just call it “white”, for now. “White” is a total misnomer, and of course, there are a lot of other contributing influences over the American contemporary gene pool than North-Western, Anglo-Saxon Europe. But most of the “America” portrayed within and outside of the nation’s borders, happens to be played out by “white” people. 

    So, simultaneously, we play out our culture as “white” people, but continue to say, “we have no origins, we have no roots, we have no race… we are, in all this hubris, claiming “we’re above race.” “Look at us with our token Black guy in the White House!” Is America a so-called “post-race” nation? Americans are more obsessed with race than virtually any other nation of people. This isn’t to say Americans are racist, but race, in all its dimensions, is almost constantly on the American mind. 

    —- With every paragraph, I’m infuriatingly aware I can’t do this topic justice in a single blog post… but I’ll press on. —-

    In a quick leap of the unconscious mind, “mobility” connotes “lack of roots.” And if roots imply a sort of racial heritage and origin, mobility essentially facilitates the myth of the post-race nation. We come from no-where and everywhere at the same time. 

    But what of rootedness? We suddenly find ourselves wanting to come from somewhere! Mobility has slowed to a near stand-still… both social mobility and physical mobility. Americans have stopped going places (both meanings). Forget travel; this isn’t about travel, this is about where we call “home.” And it seems American culture has cast its collective gaze backward, inward, indeed to its roots. This seems severely at odds with the myth of mobility. Americans have been predominantly united not by where they came from, but the idea of where they’re going. We might have all come from somewhere different, but the journey has brought us together. 

    So what happens when “journeys” just stop making sense? We’re just not going any where as a nation, or as a culture. Yes, individuals may still go places, but as a whole we’re collectively slowing to a halt. We’re more grounded, more obsessed than ever with land and property and permanence. We’re more rooted. Social mobility is almost non-existant in reality (though - as a myth - is still pumped out through our media and popular culture). Perhaps we’ve land-grabbed all we could, now we’re just obsessed with hanging onto it. 

    What happens now is we start looking for other ways to connect with each other.No longer united by the journey, roots start making a lot more sense. Race, heritage, genealogy, family trees start getting emotionally profitable. 

    But as a nation of people relatively ill-equipped to talk about race (for centuries dominated by either overt or latent racism, an un-intended consequence of our surrounding cultures), this throws up all sorts of interesting new artefacts about cultural identity. We’ve been disavowing race (and racism) for generations… it’s not going to be an easy transition. Our roots have always been there, but we’ve tried our best to ignore them. Now, we’re doing our best to ignore the fact mobility just isn’t what it used to be. 

    We’ve been going through a period of transition for a couple decades now, we’re much less finding our collective identities through wild-west cowboys and road trips (what remain are of the world of parody and absurd comedy); and far more looking for America in our heritage. As we become less-connected to some imagined genetic “purity” the more important that imagined lineage becomes in our collective unconscious. 

    I fear some Americans will (and do) take this cultural shift as an excuse for latent racism to become overt. 

    Humans, as social animals, will always look for connection, even if connection comes at the expense of division - because we’re also tribal. 

    At the risk of this becoming a book… and because I can’t do this topic justice, I’m going to stop. 

    Image via i.klee

  4. Brave girls

    After last week’s revelations about the Japanese man who donned a wetsuit in the middle of the tsunami’s destruction to swim out and rescue is wife and mother, I’ve been thinking a lot about bravery. 

    Bravery is experienced almost universally across cultures. In most, it’s a highly gendered characteristic, celebrated chiefly as a sign of masculinity. It’s an outward show of virility and potential success. Most cultures distinguish between risk-taking and bravery although often reward them in the same way when done successfully. 

    Though this post isn’t about bravery in general, it’s an observation that unlike in the US - where bravery is embraced and rewarded in the same way for men and women alike, in the UK, bravery is a strictly male thing. Women and girls are actively discouraged (it seems) from being brave. This bothers me. 

    Two weeks ago, I spent my Sunday with a wonderful new friend, 6 year-old Maddy, and her brother and father, standing by the side of a road handing out water bottles to bike racers in the Wally Gimber. Having 3 brothers and awesome parents, I’m pretty sure Maddy is going to grow up to be an amazing girl, full of gumption and gall, maybe become a bike racer like her dad, or a successful attorney or writer or astronaut. Mostly because it’s quite difficult to impart wisdom to boys about being brave (as is their cultural rite as boys in England) without some of it rubbing off on her. 

    Encouraging bravery is necessary if you’re trying to promote self-confidence because it’s all about believing in yourself, regardless the outcome. 

    I don’t have too many gripes about English culture, mostly just amused observations about its quirks. But the English discouragement of female bravery is fundamentally horrible. It turns us into a culture of co-dependent, self-depricating, shy and (sadly) often un-interesting individuals who would rather be glamour models than business women. (I pray this isn’t the fate of little Maddy).

    Female bravery is looked down upon because it means standing out from the crowd. (Humiliation is fine if it happens en masse, but unbearable if it happens to you all alone). English women like to make mistakes in large groups (note the monstrous occasion that is the English “hen-do”), and they don’t mind looking the fool, but looking the fool in the promotion of one’s personal or professional success means looking ambitious (and there is little less English than appearing to try hard). Bravery requires enthusiasm and caring. The English might be good-humoured, but (see my previous point), enthusiasm and keen-ness is hard to swallow for a culture that invented “cool” (not caring). 

    That being said, I know a few amazing, keen, very brave English women. I raced with and against some of them yesterday. 

    England needs brave girls. It needs to promote a culture of bravery, regardless of gender. Bravery breeds intelligence, self-confidence, independence and ambition. Where are our role models who can displace the glamour models? I’ll puke if I see another female olympic athlete pose nude for some boy mag. Don’t turn our bravery into just another way of producing a beautiful body. Acts of bravery can be small. They can mean letting us make mistakes. Let us learn how to fail, for failure (as most the big British business minds will tell you) is the the currency of success. Let us not be perfect, for perfection sows the seeds of doubt. Let us race against the boys. Let us do things alone. Let us not compromise ourselves or what we believe in. Let us not be afraid our bravery will signal some sort of un-femininity. 

    In our marketing, can we learn to celebrate our desire to be brave? English girls are in shackles, wanting to be brave, but up against a culture which doesn’t let them. Which brand is going to realise this first?